01
CAREER STRATEGY
Guidance through important decisions, opportunities, development and each stage of the player’s career — with the long-term picture always in mind.
LPR PLAYER REPRESENTATION
REPRESENTATION, BUILT ON RELATIONSHIPS.
Personal guidance. Clear communication. Long-term support.
LPR works closely with players and families to navigate opportunities, important decisions, communication and the path forward — on and off the ice.
PERSONAL REPRESENTATION.
REAL RELATIONSHIPS.
REAL RELATIONSHIPS.
Players pictured have been coached or mentored by Anthony Lafond and do not necessarily represent current LPR clients.
LPR PLAYER REPRESENTATION
BUILT AROUND THE PLAYER.
Every career is different. The representation should be too.
LPR provides individualized representation designed around the player's goals, development and path forward.
02
RELATIONSHIPS & ADVOCACY
Direct communication with players, families, coaches and organizations while advocating for what makes sense for the player.
03
INDIVIDUAL SUPPORT
Ongoing, personalized guidance and support that can include video analysis, Hockey IQ, mentorship, development planning and help navigating the challenges that come with a player's path.
THE PROCESS
HOW REPRESENTATION WORKS.
A clear, structured approach built around the player and the decisions ahead.
01
GET TO KNOW THE PLAYER.
We start by understanding the player, their goals, family, current situation and where they want to go.
02
BUILD THE PLAN.
We create a clear direction around development, opportunities and the next stages of the player's career.
03
GUIDE THE DECISIONS.
We provide honest guidance, communicate with the right people and help evaluate important opportunities and decisions.
04
STAY INVOLVED.
The relationship continues beyond one decision — with ongoing communication, support, development guidance and advocacy.
PLAYER FIRST. EVERY STEP OF THE WAY.
INTERESTED IN BEING REPRESENTED BY LPR?
Whether you're a player or a parent, reach out and tell us a little about where you are in your hockey journey and what you're looking for. We'll get back to you and discuss the next steps.
DISCUSS REPRESENTATION